Post about "Marketing"

Digital Marketing – From Education to Politics

With the evolution of the magic world called ‘Internet’, the digital world has leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase anything; be it a pin or piano.

With the Gen next moving towards a more tech savvy world the applications of Digital marketing becomes endless. Its powerful reach and instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the rich class or the rural poor. “Now, even the middle class is interested, and social media is where they can express their opinion and talk. “

Social media has become the new election battleground for India’s nationwide parliamentary elections. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections have been largely credited to the social media & Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from its interactive surface to its ability to go ‘viral’. This reasonable marketing world is touted as the thing of the future.

Marketing. . . a concept that has been the core of any successful story. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a company to keep pace with the changing times to climb the ladder of success. Hence the next big demand for a faster reach to international market is to acquaint your-self with DIGITAL MARKETING.

Now what does this beautiful word mean. . . Digital marketing is the collective term used to describe the methods of marketing your company, brand or products on the internet. It encompasses a lot of techniques like search engine marketing, social media marketing, email marketing and many more.

There are various advantages of adopting digital marketing in your professional life. A few of them are:

- It is a faster method to reach the masses.
- It is much cheaper than the conventional methods of marketing.
- It is a very popular source of interaction with all age groups.
- It is a more efficient way of handling enormous amount of data.
- It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. But because the concept is still evolving, it is very important to pay attention to few things before one enrols in a digital marketing course. . .

- Do they have Industry Experts and Faculty?
- Do they provide face to face classroom training?
- Do they let you work on live projects or provide any hands on training?
- Do they have any Corporate Tie-up?
- Do they provide revision lecture if one is unable to attend the lecture?

Many will say that Digital marketing has its flaws, but honestly it has a long way to go & the ‘Marketing’ of the future has certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

Real Estate Marketing Strategies – Law of Attraction Marketing in 5 Easy Steps

As a Law of Attraction Real Estate Coach, I often hear from my clients the following story, “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate prospecting! I just can’t seem to bring myself to pick up the phone.”How often have you had those feelings, or have known of someone else who does? The thought of marketing makes most people clench their teeth, tighten their stomach and engage in marketing avoidant behavior that sends their business down the drain.They tell me, “If only I could learn to market myself, I would love this business. I would be making a fortune.”If you have these feelings, you’re not alone. There are specific reasons why people are marketing avoidant. Here are a few:1. “I don’t want to bother people” How many times have you said it yourself before you picked up the phone? The fear of bothering people is huge. In the same breath, most real estate agents tell me that, “I hate it when a telemarketer calls me at home and I don’t want to do the same thing to other people.”2. “I don’t like tooting my own horn” So many of us have been taught, especially women, that it’s not good to promote yourself. This is especially difficult for women who have come from a background other than sales before they entered real estate. Often times they were employed in a company and marketing was never a part of their job.3. “I don’t want to be rejected”Some people are so terrified of being rejected or disapproved of, that they will even avoid calling their former clients. I have written previously in other articles about the phenomena of having a sphere of influence, which is your “goldmine”, but being afraid to “mine it.”Fortunately, the Law of Attraction provides solutions for Real Estate marketing.Here are 5 easy ways to use the Law of Attraction so that you can transform “marketing” into a pleasurable and profitable experience.1. Think of giving. Whenever you think of marketing yourself, think about the fact that you are actually “offering” a valuable service.The law of attraction tells us that we get back what we give out. If you think of giving out a valuable service, and you focus on what you have to give you will radiate out such a powerful force of positive energy that you will attract it back to you in terms of clients and sales. The “secret” is to focus on being “the giver.”2. Know your unique selling pointsMost of the time when I coach my real estate clients, they hugely underestimate what makes them unique. When I ask them, “Why should I work with you instead of another real estate agent?” They honestly don’t know.Here’s the “secret”: make a list of what your former clients have complimented you for. Did they tell you that you were friendly, easy to get along with, very knowledgeable, extremely dependable, or great with follow-up?As you make the list and think about it, you will start to become aware that what you have to offer as a real estate agent is yourself.You are unique. There is no one else like you. The more you like yourself and approve of yourself, the more you will radiate out a positive energy of self-love, gratitude, and appreciation. These energies are the highest energies that you could send out. They are guaranteed to magnetize back to you the Ideal Clients that you want.3. Clear away your self limiting beliefsIt is usually our self limiting beliefs that keep us from “tooting our own horn.” Most of us were taught to downplay ourselves, not to brag, and to “play it small.” In fact, I coached a woman the other day, whose survival strategy when she was growing up, was to pretend to be “invisible.” This is very common when I’m coaching female real estate agents to find that there is some self limiting belief that keeps them “out of the limelight.”Here’s the “secret”: a survival strategy that may have helped you when you were growing up can now be a hindrance to your survival. In fact, when you think about it, there is nothing more risky to your real estate career, then trying to be invisible.The truth is that people need to know who you are, and where to reach you. You need to become very visible. Practice giving yourself positive self talk such as, “it is now safe for me to be visible” and “My survival now depends on me being seen and known.”4. Create a mindset of positive expectationsInstead of fearing that people are not going to like hearing from you, create the mindset that they are going to love to hear from you. You can back that up with being sure that you always have something to offer on every call.For example, you could be putting on a seminar for homeowners, and be excited to tell your sphere of influence all about it. If you’re talking to a former client, you can offer to be a referral source for them when they need an electrician, plumber, a painter etc.If you’re calling someone out of the blue, you can offer to provide them with a free comparative market analysis of their home and explain to them the benefits of having that.Here’s the “secret”: always lead with what you have to offer. Send out a vibration of excitement and enthusiasm. This will ensure that people want to hear from you. In the Law of Attraction, whatever you give out comes back to you multiplied.If you give out help, suggestions, ideas, and services that people need, that energy will be returned to you in the form you
have intended.5. Realize that you’re marketing yourself at every momentRemember, you’re not just marketing yourself when you pick up the phone. Wherever you go and whatever you do, you are marketing yourself. Create a sizzling answer to the question, “what do you do?”Instead of saying the usual answer, “my name is_________________, and I am a real estate agent with___________________, say something different instead.Try this: the next time somebody says, “So what do you do?” answer by saying, “you know how nervous and stressed out people get when they are buying or selling a home?” The other person will obviously say “yes”. Then you say, “Well, I handle all the details and put my clients at ease so they can enjoy the process of buying or selling a home. I’m a real estate agent with ________________________.Here’s the “secret”: answer their question with a question, to get them involved. Once they are involved, paint the picture of how you help people. Add as many details as you like. Only say you’re a real estate agent at the very end. Believe me, I have coached many of my clients in doing this and all I can say is, “you better have a lot of business cards on hand,” because with that response, people are going to ask for your card a lot.Marketing can be enjoyable and pleasurable. Remember to present yourself as “a giver”, with unique selling points, and always something to offer. After being a psychologist for 20 years and coaching real estate agents for 10 years, I can assure you that the more you learn to enjoy the marketing experience, the better you will feel about yourself and the more prosperity you will attract.Remember the famous principle of the Law of Attraction: you get what you focus on. If you want a welcoming voice on the other end of the phone, start imagining what that would sound like, and look forward to making your calls.